When I look back through my childhood I can see the signs that led me to be a designer. I remember completely conceptualizing my art before I would execute it in grade school. I remember cutting and pasting paragraphs of text and images to make a handmade newspaper for middle school and then doing it all over again, just to get the spacing perfect. In high school, I was first introduced to Photoshop, HTML, and InDesign. I got my first job at Intel, at age 17, creating little banner ads for their Intranet. I was completely hooked. I could spend hours staring at my screen, problem-solving, and trying to improve my execution.
I knew I had found my passion, but it wasn’t until I arrived at BYU that I began to understand what it is to be a designer. Design isn’t arbitrary. It’s not subjective. It’s not just being colorful, loud or pretty. It can say something and it can give you a voice. Every single choice you make in a visual concept matters. Each detail tells a part of the story and each element needs to relate to the other. Design understands historical context and adheres to rules, until it pointedly decides to break that rule. Not because it “feels like it” but because it is making a statement. In college, they mold you through critique and rejection. At every step, I learned to set the bar higher and began to learn what is acceptable and what is good design. With every new job, I will always wonder if my professor would urge “Do it again!” There is a dichotomy in design. You must exhaust all the options and solutions to find the most interesting one, but you must also honor gestalt and recognize that the best answer is the least and most simple.
When I experience good design, I feel exalted. When I create good design, I feel like I can fly. It is hard to look through the last 10 years of your work and post it in an online portfolio. I can’t look back without hating some of my work. I love it, but I hate it, but I’m glad I hate it because it shows I have grown as a designer. I always strive to push my design to be better. I believe that in the best design, form will follow function. Visual communication must contain hierarchy of information, be based in a conceptual idea, and be interesting.
Brigham Young University, Graduated 2005.
Bachelor of Arts in Visual Art
This is where I learned the rules, principles and execution of design.
BYU Creative Marketing, 2000-2005.
This is where I learned the practical application of design. Here, I learned how to collaborate with my Art Director, Account Exec, Clients, Web Designers, Illustrators, Photographers, and Printers. Here, is where I was mentored and taught how to take an idea from concept to production.
Freelance Graphic/Web Designer, Mom, Wife, Head of Household Management, 2005-Present.
In the last 10 years, I have searched constantly for my own voice and I see that emerging in my work. My passion is in Corporate Identity/Branding. Also, I am developing WordPress websites and managing content for my clients.
Illustrator, Photoshop, InDesign, Dreamweaver, WordPress, HTML
Playing basketball, listening to audiobooks, critiquing design, watching my kids play sports, making fun of what people post on Facebook